Global market set to expand
According to the recent Converted Paper Products Global Market Report 2025 from The Business Research Company, the global market for converted paper products is forecast to grow from around US $598.9 billion in 2024 to approximately US $849.6 billion by 2029, representing a healthy compound annual growth rate (CAGR) of about 7.3%.
What’s driving this growth?
1. E-commerce boom & packaging demand
Rapid growth in online retail is boosting demand for paper-based packaging, cartons, bags and wrappers. Converted paper products are increasingly used to support safe transit and efficient logistics.
2. Sustainability and plastic-replacement shift
Brands and manufacturers are under growing pressure to reduce plastic usage and adopt more recyclable materials. Paper-based alternatives offer strong environmental credentials and align with circular-economy goals.
3. Expanded applications and regional growth
Beyond packaging, converted paper products are gaining ground in food service, sanitary and speciality coatings. The Asia-Pacific region leads in market size, while North America shows some of the fastest growth.
Implications for manufacturers in paper & converting
This growth forecast signals significant opportunity for your business as a paper or converting manufacturer. But seizing it effectively means focusing on:
- Meeting tighter tolerances – coat weight, thickness, surface quality.
- Speed and uptime – fast-moving lines demand reliable measurement and control.
- Waste reduction and yield improvement – precision lets you reduce scrap, rework and variability.
- Sustainable material compatibility – new materials often mean new measurement challenges.
Why precision measurement matters
In this evolving landscape, advanced non-contact measurement and control systems are essential. Whether you’re measuring coat weight on coated paper, tracking web speed in high-speed converting, or controlling temperature in drying processes, precision measurement puts you ahead. It allows you to:
- Deliver consistent, high-quality output to meet customer and regulatory demands.
- Reduce cost and waste by catching deviations early.
- Support new material formats and coatings with confidence.
- Position your facility for future growth in a market that’s accelerating.
The future is bright
The converted paper products market is not just stable; it’s expanding with a clear tail-wind. For manufacturers in the paper and converting industry, the next few years offer a chance to invest smartly in technology, optimise your processes, and grow alongside the market.
Ready to explore how precision measurement can position your lines for this growth?
Learn more about our paper & converting solutions, or contact us to discuss solutions tailored for your specific business requirements.
